TRENDS & DESIGN


´Who would ever expect to find a ham in there?´

01/01/2020

CATEGORY: Packaging design BRAND: Morillas Branding Agency


Interview with the Morillas Brand Design team, winner of two Pentawards in 2019


During the recent installment of the 2019 Pentawards ceremony, the Morillas branding agency obtained a Gold Pentawards for the Cinco Jotas gourmet pack and a Silver Pentaward for the Cinco Jotas chest.

 

Francisco Montoro

 

We spoke with Mario González, Client Manager, Clara de Sousa, Art Director and Albert Pérez and Marta Zabala, from the Industrial Design team at Morillas to learn how the project came about, and get more insight into the creative process and how this new collaboration between the Barcelona agency and the gourmet firm Cinco Jotas came about.

 

INFOPACK: What does it mean for Morillas to be recognized – twice over – in the most important event in the world of packaging design?

MARIO GONZÁLEZ: To be recognized by one of the most significant creativity competitions in the industry represents the accomplishment of a professional goal. It positions us where we want to be, as leading creative consultants, with great innovation potential. Ever since the founding of Morillas, our vision of branding has always been to...READING MORE http://www.infopack.es/revista/263/#page/12

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