Interview with Elena Larrea, Marketing Director of Grupo Faustino

Grupo Faustino, whose origins date back to the second half of the nineteenth century, is a family business with its 4th generation now at the helm, a bellwether in the production and export of high-end wines, especially vintage Gran Reserva Rioja. To toast with a "Faustino" is a harbinger of success.

 

INFOPACK: What else can you tell us about Grupo Faustino?

ELENA LARREA: We own seven wineries in the principal Spanish appellations of origin (AoO). The group currently owns about 2,000 hectares of its own vineyards in Rioja, Ribera de Duero, Navarra and Mancha.

The leading and most well-known brand in the Group is Faustino, sold in 130 countries and with unmatched brand recognition in the industry.

The Group exports approximately 54% of its production and has been ranked 28th in the top 50 most admired brands in the world of wine.

 

IP: Faustino is a market leading brand in which one can see a wide variety of visual styles, each with a well-differentiated personality. From the more classic look of Faustino I Gran Reserva to the more avant garde and visually groundbreaking offerings like the Faustino Art Collection. Is there a common thread in the design of Faustino's labels?

EL: The portrait of Faustino I is present on all Bodegas Faustino product lines, including wines and cavas. Since the 60s when the brand was created, this link to the world of art is for us is our core identity and serves as the common thread across many of our packaging designs.

The most recent of these is...READING MORE http://www.infopack.es/revista/264/#page/26