Trends & design

“Our designs are simple and straightforward because we appeal to the modern family in tune with the times”

Interview with Rafael Juan, CEO of Vicky Foods ( Read more... )

CATEGORY: Interviews with consumer brands BRAND: Vicky Foods

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Trends & design

Trade marketing support for retail strategy

Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )

CATEGORY: strategies

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Trends & design

A premium olive oil surges from the power of the four elements

The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )

CATEGORY: Packaging design BRAND: Al Margen Comunicación

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Trends & design

´Who would ever expect to find a ham in there?´

Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )

CATEGORY: Packaging design BRAND: Morillas Branding Agency

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