TRENDS & DESIGN

Trends & design

Let´s Twist It Up!

New gesture and innovative formula protection are Quadpack’s Twist Up tube game changers ( Read more... )

CATEGORY: Packaging design BRAND: Quadpack group

Trends & design

Rianxeira´s award-winning transformation

Delamata Design recently received a 2019 Silver Pentaward for a major rebranding. The challenge for the agency was to achieve brand renewal without losing core brand identity. The appearance of the Italian actress Sophia Loren, in "La donna del fiume", was a starting point and a challenge for the designers. ( Read more... )

CATEGORY: Packaging design BRAND: Delamata Design

Trends & design

Restyling of the Xino-Xano range of Oriol Rossell wines

The Pagà Disseny studio (“disseny” means “design” in Catalan) is located in Vilafranca del Penedes (Barcelona), in the heart of one of the best known and appreciated wine regions. So, it was inevitable that the studio, created three decades ago by Pere Pagà, a self-confessed wine enthusiast, became specialized in branding and packaging for Spanish and international wine producers. ( Read more... )

CATEGORY: Packaging design BRAND: Pagà Disseny

Trends & design

´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´

Interview with Elena Larrea, Marketing Director of Grupo Faustino ( Read more... )

CATEGORY: Interviews with consumer brands BRAND: Grupo Faustino

Trends & design

Trends in cosmetic packaging, by Mixer & Pack

Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )

CATEGORY: strategies BRAND: Mixer & Pack

Trends & design

“Our designs are simple and straightforward because we appeal to the modern family in tune with the times”

Interview with Rafael Juan, CEO of Vicky Foods ( Read more... )

CATEGORY: Interviews with consumer brands BRAND: Vicky Foods

Trends & design

Trade marketing support for retail strategy

Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )

CATEGORY: strategies

Trends & design

A premium olive oil surges from the power of the four elements

The creative concept behind the “4E” Premium olive oil packaging design developed by the Al Margen Branding & Packaging studio is based on associating the four extra-gourmet virgin olive oils from the Oleum Hispania brand (Molino Virgen de Fatima) with the four classic elements of nature: water, earth, fire and air. ( Read more... )

CATEGORY: Packaging design BRAND: Al Margen Comunicación

Trends & design

´Who would ever expect to find a ham in there?´

Interview with the Morillas Brand Design team, winner of two Pentawards in 2019 ( Read more... )

CATEGORY: Packaging design BRAND: Morillas Branding Agency